Attention: Chefs, Cooks, Bakers and Start Up Food Entrepreneurs
Do you have a recipe that brings rave reviews
every time you make it?
Have you heard "you should sell that!"
too many times to count?
If you've been thinking, "hey, maybe I should make this a business,"
NOW is the perfect time to get started!
Let us walk you through everything you need to know to begin
creating a wildly successful business from your family recipe.
Save thousands of dollars and Shave years off your learning curve!
Join me, Lori Saitz, and Tim Lymberopoulos (from Fooducopia.com)
on April 30th and May 1st, 2010
in West Palm Beach, FL
for two full days of
You Should Sell That
Creating a Wildly Successful Business from Your Family Recipe
Dear new and potential gourmet food business creators,
How
many times have you heard someone screech, “Holy cow – this is SO good!
You should sell it!” after tasting your secret recipe? Have you been
thinking it’s a nice idea, but not really practical, especially “in
this economy?”
Let me share a little secret with you…
There
actually isn't a more perfect time to put your recipe to work for you
than now. Think about it, job security has gone the way of the unicorn,
so if you’ve got an idea, why not take charge of your own destiny?
Just
like you, I listened to friends suggest I start a business from a
family cookie recipe for years. But I already had a full time job and
wasn’t looking for a second one. Sometimes I would allow myself to
fantasize what it would be like to approach a local café and sell them
cookies for their shop. Customers would go wild for them and voila! The
business would be a success.
Ha Ha! Like I said, it was a fantasy.
Then
one day, I didn’t have a full time job and I started seriously
considering the cookie company idea. I started looking into what to do,
how to start, and the more I researched the more questions and I had
and the more frustrated I became. None of this information was in one
place. One person would tell me one thing and someone else would tell
me something contradictory. I spoke with people at different
organizations who seemed like they wanted to help, but their
information was based in experience from 50 years ago. I just wanted to
make sure I was doing everything “right,” but it was difficult to know
what was right.
Though
a lot of luck, determination and the kindness of others, I stumbled
through to build Zen Rabbit Baking Company into a successful business. (Rachael Ray just featured one of our products as her Snack of the Day!) Now I’d like to help other start-up food entrepreneurs create wildly successful businesses of their own.
I wish I’d had this road map six years ago
For
the past couple of years, I’ve been getting phone calls from people who
heard about me through a friend or colleague; people who have recipes
that they want to turn into a business. They ask, where do I start? How
do a find a place to bake? Where can I buy ingredients wholesale? What
licenses do I need? How much insurance is enough?
Sometimes
after a call, I’d think, oh, I should have told her x, y and z too. Or
sometimes the person didn’t even know what questions to ask. So I
started putting together an outline of the things a startup food
entrepreneur needs to know.
When
I think about all the time and money I spent figuring this out when I
was starting up, sometimes it makes me mad. How much more quickly could
the success have come, if only I’d had someone to help me step by
step?! But no worries, I managed. And now fortunately for you, the
benefit of my trials can propel you to success way faster!
Here’s what you’ll learn over the two days
On the Administrative & Financial Side:
- Setting up a corporate structure
- Getting licensed in your city, county and state
- Paying taxes – who gets what
- Planning and budgeting
- Finding money
- Keeping track of your money
On the Production & Marketing Side:
- Locating a place to produce your product
- Buying ingredients
- Determining shelf life
- Getting distribution
- Deciding on a target market
- Choosing a company name
- Determining pricing
- Creating packaging and labeling
- Formulating a marketing plan that works
If you have a recipe you're thinking of turning into a business,
save yourself a lot of money and stress!
Join us for
You Should Sell That
Creating a Wildly Successful Business from Your Family Recipe
April 30-May 1, 2010
in West Palm Beach, FL
from 9:00am-5:30pm
$697 OR register by April 10th for the Early Bird Special of $497!
My Personal "Make-You-Happy" Guarantee!
Come to the program. It’s Got to Be the Best Information Ever for Start Up Food Entrepreneurs or I'll Pay You Your Money Back!
 Satisfaction
Guaranteed I'm 100% confident that “You Should Sell That, Creating a
Wildly Successful Business from Your Family Recipe” will be the
absolute best, most complete, and most useful overview for start up
food entrepreneurs that you can find.
If the “You Should Sell
That, Creating a Wildly Successful Business from Your Family Recipe”
workshop isn't everything you were expecting, and all our tips and
resources don't make sense for you, just ask me for a prompt refund by the end of the first day.
No reason needed. No questions asked.
That’s my promise.
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